Merlix Maps the Issuer Innovation Index Through Lifestyle Signals
Innovation indexes have long relied on patent filings, R&D spend, and market capitalization. But issuers—banks, card networks, fintech lenders—are sta...
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Innovation indexes have long relied on patent filings, R&D spend, and market capitalization. But issuers—banks, card networks, fintech lenders—are sta...
Every quarter, another ranking of the most innovative companies lands in your inbox. Yet for most teams, the gap between those glossy lists and the da...
The plastic rectangle in a wallet has become a canvas for innovation. Card issuers are discovering that the physical card isn't just a transaction too...
For years, the credit card industry competed almost exclusively on annual percentage rates and sign-up bonuses. But a growing number of issuers are no...
The standard playbook for cardholder segmentation hasn't changed much in a decade. Issuers sort by FICO band, by average transaction size, by whether ...